Running Into The Sun is a concert promoter best characterized by its fresh, inventive and trailblazing modus operandi. While barely at its three-year mark, the company was named "Top of the Pops" in The Straits Times 2011 Life! Entertainment Power List, ranked first among the top ten entertainment companies in Singapore for "scoring more high profile acts and media buzz than other older companies".
In 2012, it remained in the Power list by clinching the No. 3 spot on a combined list of top entertainment, lifestyle and arts players in Singapore, and made history with mega K-pop concert, SMTOWN Live World Tour III in Singapore - the first-ever concert held at The Float @ Marina Bay – which was voted as one of the best concerts of 2012 by The Straits Times.
Instrumental in propelling the K-Pop wave into Southeast Asia, Running Into The Sun produced solo concerts of top acts such as Girls' Generation and Super Junior, paving the way for the surge of the K-Pop craze at a time when the phenomena was just at its infancy.
The driving force of the company is a dynamic duo that combines the best of creativity, business acumen and foresight; helmed by Managing Director / Creative Director Beatrice Chia-Richmond - voted by Zaobao as the most influential player in the Entertainment scene in 2012 - and pillared by Executive Producer Wendy Ng. Running Into The Sun, a subsidiary of Fly Entertainment, was founded in 2009 and is headquartered in Singapore with offices in Malaysia, and plans to expand around the region.
Running Into The Sun handles the entire spectrum of a show’s production from artiste management, technical management, creative direction, show production to sponsorship, marketing and publicity. Running Into The Sun produces our own shows or work with companies to handle any single aspect of show production.
Running Into The Sun handles the full-scale production of concerts and showcases, as well as fan meetings and artiste appearances, from brokering a deal to managing artiste hospitality, sourcing for suppliers, publicity and marketing, and backstage and technical management on concert day.
Dealing with the production of major events such as concerts, or smaller scale artiste appearances, Running Into The Sun manages individual aspects or the complete process of producing a show, such as backstage and technical management, crowd control and concert logistics.
From negotiating with artiste management agencies to bring in stars (singers, actors, comedians, etc.), to managing transport arrangements and security details, and ensuring that special requests are met, Running Into The Sun strives to provide the best experience for artistes and to satisfy clients and partners.